Are you Using your Email Database?

Want to Hear More?
Get our best digital marketing tips straight to your inbox - fill in the details and we'll do the rest.

It's an odd thing, but although many firms have systems for collecting email addresses into a gigantic database, not many are actually using that database effectively.

When I explore this, it's often because the lawyers are afraid of putting off their prospects or clients by sending them emails.

Which leads to this question: why collect the information at all, if you're not going to use it?