Gotta Turn Up if you Want to Play

Image for a second if you joined an association, said hello to one person at the start of the year, and then missed 29 consecutive events.

How do you think it would go if on event number 30 you showed up an asked to give a speech about your product or service? Asking people to hire you as their lawyer?

It would go badly. And there's a good reason for that.

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