Sucking the Fun Out of Marketing

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It's tempting, as a “professional” (whatever that means) to keep ourselves suited up, serious minded and extremely conservative at all times.

Unfortunately, from a content marketing perspective, the result is that we're also super boring a lot of the time.

And in a sea of information, who in their right mind is going to pick the most boring thing they can find, if there's an viable alternative?

So the trick is… don't be boring.