The Warm Cuddle of Vanity Metrics

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Vanity, vanity, everything is vanity…

Including the metrics that many marketing teams tell their firms mean they're doing well on social media.

But then, not everything is always as doom and gloom as all that – sometimes vanity metrics actually mean something. But does that make them not vanity metrics anymore?

It's all very confusing – just listen to the episode and it'll make more sense.